Joshua Schober

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Society of Actuaries – Integrated campaign

To help drive awareness for their Chartered Enterprise Risk Analyst (CERA) certification, the Society of Actuaries asked us to educate potential employers, candidates and ratings companies on why CERAs are the most qualified individuals for handing a company’s enterprise risk management needs. With relatively little marketing support at the launch of the certification seven years ago, there is very little recognition. Through outreach channels of print media, search advertising, display advertising, email marketing and direct mail we are driving our target audiences online to a few tailored landing pages where they can learn why the CERA is the new face of risk management.

Credits:

Art Director:
Josh Schober

Writer:
Kristen Lacy

Assistant Art Director:
Brian Lubluban