This interactive direct mail piece utilizes a double-sided wheel to educate its recipients on how search marketing with Google Adwords works. Working within Google’s fact-forward clean style, this format provides a compact way to share how other small business owners were having success with Google Adwords. We tested an offer of $250 in Adwords to get started as well as an offer for an Adwords consultation. The consultation offer performed best with a 4% return of new customers on the mailing.
Matt Vander Weit