Google Adwords offers small business owners a highly targeted, low-cost way to find and convert the customers who are already looking for them. With this #10 package direct mailer we showed the average difference in ROI between Adwords and some of the other ways our audience was getting the word out. This direct mail piece was the first time this Google team was allowed to use illustration. As Google said, it was core to the concept and helps tell the story in a “Googley” way.

Credits:

Art Director:
Josh Schober

Writer:
Kelley Fead

Production:
Matt Vander Weit