OK, this was just plain fun. For the 2011 BMA International Conference, Unleash | 2011, we wanted to create an intriguing centerpiece that was as bold as the event’s title. This video surfaces many of the pressures and restraints that keep business marketers from achieving their bold and innovative goals. Shot in over 600 fps, our business marketer dramatically unleashes himself and tears through his metaphorical restraints. We wanted to capture both a true sense of suffocation, as well as a deep feeling of empowerment. The shattering moment required our protagonist to bash his face against a piece of plexiglass over a dozen times. As you can see in the behind the scenes footage, it was quite the day.